Masson exalts the purported health benefits of a vegan diet and claims that he has never been fitter or thinner. He also appeals to our moral compass, asking us to consider the happiness of animals, before going into graphic detail about the conditions in which they are kept and killed.
The Face on Your Plate is persuasive, but the evangelical tone and highly prescriptive advice left me cold rather than converted. There is something objectionable about comparing farming methods to slavery, the Holocaust or genocides in Darfur or Rwanda.
The Face on Your Plate: The Truth About Food
Jeffrey Moussaieff Masson
WW Norton, 2009
— By Emmanuelle Smith
Copyright The Financial Times Limited 2009