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Former BP employee admits ''beyond petroleum'' is just advertising

John Kenney, a former advertising employee at oil giant BP, has admitted that the new company name and identity for BP he helped create – "Beyond Petroleum" to replace "British Petroleum"– is just a cover story to make the oil company look environmentally friendly.
Writing in an op-ed entitled "Beyond Propaganda" that was published last week in the The New York Times, Kenney details his disillusionment with the energy industry.

Looking at it now, writes Kenney, ''beyond petroleum'' is just advertising….it's become mere marketing -- perhaps it always was -- instead of a genuine attempt to engage the public in the debate or a corporate rallying cry to change the paradigm.

BP continues to drill for petroleum across the globe and is the subject of criminal investigations for its part in an oil spill in Alaska earlier this year.

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