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Food safety at a crossroads

In the wake of the melamine scandal in China, attention has turned to food safety issues. But tighter safety standards are of little help without robust moral standards, writes Zhou Li.

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Last year’s melamine-in-milk scandal led to sombre reflection in China. According to the health ministry, 294,000 babies and infants acquired kidney stones due to drinking contaminated milk; 154 became seriously ill and six died.

The event has been seen as a failing of the dairy industry, a problem with supply chains and corporate governance. But the melamine scandal was not simply a business issue.

Plenty of energy has been expended handling these incidents, but our efforts have been misdirected. These events cannot be prevented until we realise that simply pursuing the culprits after the event is an ineffective response.

Unfortunately, this is where most of our attention is now focused. It is also naive to think that external supervision, such as the new food safety law, or internal controls, such as Hazard Analysis and Critical Control Points (HACCP) or ISO certification, will solve the problem.

The underlying cause of the melamine scandal was the food industry’s pursuit of profit – and the complete lack of moral standards of those involved.

Where there are no moral standards, there is scope for public harm in the pursuit of profit. Members of the public only know about food products at the point of consumption; there is no knowledge about the long-term or hidden dangers. One party can make a profit, while the other suffers. Honest manufacturers cannot survive, and neither can healthy patterns of consumption.

A moral vacuum means that members of the public pay with their health and environment. And this is a rising price that is difficult to quantify. Bad money drives out good; poor quality milk drives out high quality; unethical businesses drive out ethical ones; and bad systems take over from good systems.

Food is what economists call a “credence good”: an object whose long-term impact is difficult for the consumer to ever know. Nobody puts their food under a microscope to check for bacteria; or uses reagents to check what chemicals are present. Neither do they check with a nutritionist that a meal meets their needs. We only trust that food will be good for us, we do not really know how healthy, nutritious or safe it really is. 

This means that simply pursuing the guilty party is unfeasible, except in circumstances where a product results in immediate illness or death. In some cases, there might be decades of accumulation and reaction in the body before effects are identified. Sometimes it is impossible to hold anyone responsible, or even to establish a relationship between past consumption and present health issues.

There is no proof, only conjecture. It is now common for children to reach puberty early; male fertility is falling; and cancers of the digestive tract are on the increase. We can infer that hormones and additives in our food are to blame, but we cannot prove it – much less point the finger at any particular company, type of food, or period of time.

The melamine incident has brought food safety in China to a crossroads. We must now increase the methods we use to ensure food safety, or the lives of our descendents will be at risk. If we regard the incident as a question of poor management or just a phase of development, and do nothing more than discuss corporate social responsibility and oversight, food safety problems will remain concealed. Traders in additives have told me: “As long as no one dies right away.” There is still a chance to take a harder look at the problem, but we must act now.

Re-examining the food industry requires these three steps:

First, we must change our ideas about “staple” foods and food products. Food is not only a daily requirement; it is a strategic good and a question of national security. It is a part of our food security, food safety and food sovereignty. Food products also have ecological, cultural, social, traditional and artistic functions. The nature of food as a “credence good” needs to be acknowledged, and from there moral rules must be placed at the heart of our food systems. If we continue to view food as a mere commodity, these scares will not end. 

Second, we must repair the imbalanced structure of our food systems. Of the main players in the food system: producers, wholesalers/intermediaries, consumers and government, the intermediaries not only control the ingredients and sale price of food products, but they also control the pricing standards. They have helped change the public concept of food from a natural to a processed product. Not only do we need corporate social responsibility, but we also need a consumer social responsibility movement, with consumers using their spending power to balance out the power of intermediaries. We also need to clarify the government’s role in food safety in order to ensure public health.

Finally, we need to rebuild the way we structure social trust. Without this, moral standards cannot take root. Any system without moral standards lacks foundations. The melamine incident was only the tip of the iceberg: a profit-driven world lies beneath the surface. A new social structure based on trust, culture, systems, society, economy and finance needs to be built. Only then can we have a healthy food system, and protect the environment and public health.

Zhou Li is deputy professor at the School of Agricultural and Rural Development, Renmin University.

Homepage photo by misterbisson

 

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评论通过管理员审核后翻译成中文或英文。 最大字符 1200。

Comments are translated into either Chinese or English after being moderated. Maximum characters 1200.

评论 comments

Default avatar
匿名 | Anonymous

货币选票能起多大作用

三聚氰胺事件过后,中国人照样得喝牛奶,其实对于没有出事的牛奶品牌,也还是不信任,但是可以不喝吗?一天不喝可以,可以拒绝多久呢?

像这样整个行业都出问题,货币选票很无奈。

How big a role can currency votes play?

After the Melamine scandal in the Chinese dairy industry, Chinese people still drink milk. Actually they have doubts, even over those brands which were not involved, but can the give up milk? They might be able to abstain for a day, but how much longer than they refuse it? If it went on like this, the entire industry would encounter problems and currency votes would have no effect. The comment was translated by Emily Yajing Li.

Default avatar
匿名 | Anonymous

食品安全问题影响日常生活

频繁曝光的食品安全事故让人心惊胆战,弄得我每次吃东西的时候都担心食物是否安全。其实哪怕明知道自己吃的东西可能有问题也无可奈何,总不能不吃饭啊。这样担惊受怕的日子何时休?

Food safety issues affect our daily lives

The frequency of these food scares is enough to terrify anyone. Every time I eat something these days I catch myself wondering whether it's safe or not. What's worse, there's not much you can do about it even if you know the food you're eating might be dodgy - it's not like you can just stop eating. When will these worrying times be over, I wonder?

Default avatar
匿名 | Anonymous

回复评论2

现在食品的信任成本越来越高,恐怕以后担惊受怕是休不了的,只能改善,无法杜绝食品安全问题

The crisis of food safety

Nowadays the trust cost of food is getting higher and higher and perhaps fear of food safety will not end. It can only be improved, not resolved.

Translated by Chen Liying(Anna)

Default avatar
匿名 | Anonymous

中国人就是这个样!

中国人,我们整个民族的记性很差,忘性很大,三聚氰胺事件不算个事儿,过去了,什么就又都忘了。
有时候想想,食品安全这样的问题都不能保证,难道还想拓展环境责任么。
医疗、住房、教育、社会保障体系这些问题还有待得到重视和解决,环保又能什么时候能够重视。(YZHK)

This is typical of Chinese people!

The collective memory of the entire Chinese nation is very bad; we have a great degree of forgetfulness. The melamine incident doesn’t count for much, once it is in the past, everything is forgotten.
Sometimes I thinking that things like the inability to guarantee food security, are we really still thinking about developing environmental responsibility?
Medical treatment, housing, education and social security are issues that have yet to be valued and settled, so when exactly will we be able to attribute the proper value to environmental protection? (Translated by Tanya Mayo-Bruinsma)

Default avatar
匿名 | Anonymous

道德的声音

一篇很好的文章,深入浅出地分析了中国的食品安全问题的现状及根源。人们都在争先恐后地追求物质利益,内心道德的约束早已被抛之脑后,这就是三聚氰胺事件的源头。

The voice of moral

A good article. It analyses the present situation and sources of food safety problems in China simply and accessibly. People rush to go after material benefits and leave the moral restrictions in the inner world behind. That is the source of the event of Melamine.

Translated by Chen Liying (Anna)

Default avatar
匿名 | Anonymous

谁的声音最大?

在现在的食品体系结构中,政府是后知后觉的,其行动总是慢着半拍;消费者则在各种广告铺天盖的狂轰滥炸中无所适从,独立思考的能力正在被一点点地消磨掉,而食品原材料的生产者——广大的农民群体处于更为弱势的地位,与微薄的收入所得相伴的,往往还有大把的汗水与泪水。

Whose voice is the loudest?

In the modern food system and structure, the government is late to catch on and its actions are always slow;Customers are at a loss when large numbers of advertisement blot out the sky and the land, and their abilities of thinking independently wither away. Meanwhile, the producer of raw materials of food, namely the large group of farmers are in weaker position ---- meagre incomes along with perspiration and tears.
Translated by Chen Liying(Anna)